Lyudmila Zhivkova's heritage remains disputed in Bulgaria. Some claim that she was the harbinger of alternative ideas, freedom and spirituality, not least through being a woman on Bulgaria's heavily male-dominated public scene.

Yuliya Strizhakova, Ph.D. Associate Professor of Marketing Office: BSB 252 Phone: (856) 225-6920 Email: CV: Ph.D.

University of Connecticut Research Interests: Globalization and branding in developed and emerging markets; Global citizenship and cross-cultural consumer behavior; Environmentally responsible marketing and emerging markets; Consumer well-being and responses to negative marketplace encounters; Consumer forgiveness and rumination Courses Taught: Marketing Management, Marketing Research, Principles of Marketing, Advertising and Promotions Management, Consumer Behavior. Professional Affiliations: Association for Consumer Research, American Marketing Association, Society for Consumer Psychology Representative Publications: Tsarenko, Y., Strizhakova, Y., and Otnes. Reclaiming the future: Customer forgiveness in service failures. Journal of Service Research.

Available online on September 24, 2018 Strizhakova, Y. And Coulter, R. Spatial distance construal perspectives on causerelated marketing: The importance of nationalism in Russia.

Journal of International Marketing. L., Coulter, R.

A., Strizhakova, Y., & Schultz, A. The fresh start mindset: Transforming consumers’ lives. Journal of Consumer Research, 45(1), 21-48. 2 Strizhakova, Y., & Coulter, R. Drivers of local relative to global brand purchases: A contingency approach.

Journal of International Marketing, 23(1), 1-22. • Lead article • 2015 S. Tamer Cavusgil award from American Marketing Association Strizhakova, Y., & Coulter, R. The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity. International Journal of Research in Marketing, 30(1), 69-82. • Most cited article published in IJRM in 2013 between 2014-2017 Tsarenko, Y., & Strizhakova, Y. Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain.

European Journal of Marketing, 47(1/2), 71-92. Strizhakova, Y., Coulter, R., & Price, L. The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. International Journal of Research in Marketing, 29(1), 43-54.

• 2015 Emerald Citations of Excellence award Strizhakova, Y., Tsarenko, Y., & Ruth, J. “I’m mad and I can’t get that service failure off my mind”: Coping and rumination as mediators of anger effects on customer intentions. Journal of Service Research, 15(4), 414-429. Strizhakova, Y., Coulter, R., & Price, L. Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. International Journal of Research in Marketing, 28(4), 342-351. Strizhakova, Y., Coulter, R., & Price, L.

Branded products as a passport to global citizenship: Perspectives from developed and developing countries. Journal of International Marketing, 16(4), 57-85. Strizhakova, Y., Coulter, R., & Price, L. The meanings of branded products: A cross-national scale development and meaning assessment. International Journal of Research in Marketing, 25 (2), 82-93.

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• Lead article Media Guide Dr. Yuliya Strizhakova is an associate professor of marketing at the Rutgers School of Business – Camden. She can discuss: Branding in Emerging Markets: • Consumer associations with brands • Cross-cultural comparisons of brand meanings and usage • Effects of globalization on young consumers • Eastern Europe Consumer Forgiveness: • Forgiveness in the business domain • Different types of consumer forgiveness Emotions and Consumer Behavior: • Consumer emotional intelligence in service failures • Emotions as drivers of consumer choices • Consumer emotional regulation and coping • Emotions and moods as drivers of consumer media use.